Monadic testing (also known as A/B testing, cell testing, or split testing) is a research methodology used for concept testing. Concept testing is a critical part of the consumer feedback loop, helping you understand consumers’ reactions to ideas, products, branding, advertising, and more. </br></br>With monadic testing, you’re able to test multiple concepts at a time. Respondents are randomly assigned to test one of your concepts, evaluating their assigned concept across a series of metrics, like appeal, relevance, uniqueness, purchase intent and more. </br></br>The same set of questions and/or metrics are asked to respondents regardless of which concept they’re assigned to, which allows you to gauge which concepts are performing best and in which areas they’re performing best.
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