Our audience is powered by Crowdtap, which is a direct-to-consumer mobile and desktop application that’s owned and maintained by Suzy. Our proprietary panel of 1MM+ US consumers uses Crowdtap to participate in the questions, surveys and live interviews you run on the Suzy platform. Crowdtap is exclusive to Suzy customers, which means you get fast, reliable data, and you can recontact respondents for continuous, iterative research. </br></br>Crowdtap is gamified, where members earn points for answering your questions and they can redeem their points for gift cards or digital subscriptions. Our members earn points for every question they answer - not just when they qualify - which leads to more honest answers and higher quality results. </br>
1. To retarget a screening survey, go into your action list to confirm the title and launch date of your screening survey. We recommend only retargeting screening surveys launched within the last 3 months. If your screening survey was launched more than 3 months ago, clone it and relaunch it. </br></br> 2. In the Audience page for your new action and click into the Previous Targeting button on the top left. </br></br>3. A pop-up window will prompt you to choose the action you’d like to target back to, where you’ll select your screening survey title from the drop down. If you don’t see the title of your screening survey, start to type it in and it will populate. </br></br>4. Next, you’ll use OR, AND and NOT logic to identify the group(s) you want to talk to.
When retargeting previous actions or adding in-step logic within a survey, you’re able to add logic to identify specific responses or combinations of responses. To do so, you’ll use OR, AND and NOT logic. </br></br><b>OR logic </b></br>OR means respondents must have selected at least one of the indicated responses to qualify. </br><i>Example: I want to target those who chose at least Answer A or Answer C.</i> </br></br><b>AND logic</b> </br>AND means respondents must have selected all of the indicated responses to qualify. </br><i>Example: I want to target those who chose both Answer A and Answer C.</i> </br></br><b>NOT logic </b></br>NOT means respondents must have selected neither response to qualify. </br><i>Example: I only want to target those who did NOT choose Answer B, nor Answer C.</i>
1. To set quotas for an action, go to the Audience page for your action and click into the Quotas button on the top left. </br></br>2. Indicate whether you’d like to create an interlocked or non-interlocked quota by using the toggle at the top of the pop-up window. </br></br>3. Check mark the demographics, segments or previous actions* you’d like to use for your quota, and click save. </br></br>4. In the center of the page, you can enter the percentages for your quotas. </br></br>*To create quotas with previous actions, make sure you retarget the previous action before attempting to create your quotas.
Monadic testing (also known as A/B testing, cell testing, or split testing) is a research methodology used for concept testing. Concept testing is a critical part of the consumer feedback loop, helping you understand consumers’ reactions to ideas, products, branding, advertising, and more. </br></br>With monadic testing, you’re able to test multiple concepts at a time. Respondents are randomly assigned to test one of your concepts, evaluating their assigned concept across a series of metrics, like appeal, relevance, uniqueness, purchase intent and more. </br></br>The same set of questions and/or metrics are asked to respondents regardless of which concept they’re assigned to, which allows you to gauge which concepts are performing best and in which areas they’re performing best.