Below is a list of in-platform demographics & profiling attributes available when running research in Belgium.
|
Demo/Profiling Attributes
|
Answer Options
|
|
Gender
|
|
|
Age
|
|
|
Region
|
- Brussels
- Flanders
- Wallonia
|
|
Age of Children
|
- 1991 or earlier
- 1992
- 1993
- 1994
- 1995
- 1996
- 1997
- 1998
- 1999
- 2000
- 2001
- 2002
- 2003
- 2004
- 2005
- 2006
- 2007
- 2008
- 2009
- 2010
- 2011
- 2012
- 2013
- 2014
- 2015
- 2016
- 2017
- 2018
- 2019
- 2020
- 2021
- 2022
- I don't have children
- Prefer not to say
|
|
Beverage Consumption
|
- Alcopops (e.g. Breezers, Smirnoff Ice)
- Bottled water sparkling
- Bottled water still
- Brandy
- Champagne
- Cider
- Coffee
- Cognac
- Dessert Wine
- Diet soda
- Domestic beer
- Energy drinks
- Flavored liquor (e.g. Absinthe, Bitters)
- Gin
- Imported beer
- Juice
- Liqueurs (e.g. Kahlúa, Midori)
- Milk
- Non-alcoholic beer
- None of these
- Port/Fortified Wine
- Red wine
- Regular soda
- Rosé wine
- Rum
- Sparkling wine
- Tea
- Tequila
- Vodka
- Whiskey/Scotch/Bourbon
- White wine
- Prefer not to say
|
|
Grocery Shopper Status
|
- Yes
- I participate equally in grocery purchase decisions
- No
- Prefer not to say
|
|
Annual Household Income
|
- Less than €12 000
- More than €70 000
- €12 000 - €20 000
- €20 000 - €45 000
- €45 000 - €70 000
- Prefer not to say
|
|
Industry Sector
|
- Accounting
- Advertising
- Agriculture/Fishing
- Architecture
- Automotive
- Aviation
- Banking/Financial
- Bio-Tech
- Brokerage
- Carpentry/Electrical installations/Plumbing
- Chemicals/Plastics/Rubber
- Communications/Information
- Computer Hardware
- Computer Reseller (software/hardware)
- Computer Software
- Construction
- Consulting
- Consumer Electronics
- Consumer Packaged Goods
- Education
- Energy/Utilities/Oil and Gas
- Engineering
- Environmental Services
- Fashion/Apparel
- Government/Public Sector
- Healthcare
- Hospitality/Tourism
- Human Resources
- Information Technology/IT
- Insurance
- Internet
- Investment management, investment company
- Legal/Law
- Manufacturing
- Market Research
- Marketing/Sales
- Media/Entertainment
- Military
- Non Profit/Social services
- Personal Services
- Pharmaceuticals
- Printing Publishing
- Public Relations
- Real Estate/Property
- Restaurant / Food
- Retail
- Security
- Shipping/Distribution
- Telecommunications
- Transportation
- Wholesale
- I don't work
- Other
- Prefer not to say
|
|
Marital Status
|
- Divorced
- Domestic partnership / Living with partner
- Married
- Separated
- Single / Never married
- Widowed
- Prefer not to say
|
|
Pets/Animals
|
- Bird(s)
- Cat(s)
- Dog(s)
- Fish
- Horse(s)
- Reptile(s)
- I don’t have pets
- Other
- Prefer not to say
|
|
Smoking Status
|
- No, I don’t smoke
- No, I don’t smoke, but use other tobacco products
- No, I have just quit
- Yes, I smoke
- Yes, I smoke but I’m planning to quit
- Yes, I smoke now and then
- Prefer not to say
|
