Hong Kong

Below is a list of in-platform demographics & profiling attributes available when running research in Hong Kong.

Demo/Profiling Attributes

Answer Options

Gender

  • Female
  • Male

Age

  • 14-99

Region

  • Central and Western
  • Eastern
  • Islands
  • Kowloon City
  • Kwai Tsing
  • Kwun Tong
  • North
  • Sai Kung
  • Sha Tin
  • Sham Shui Po
  • Southern
  • Tai Po
  • Tsuen Wan
  • Tuen Mun
  • Wan Chai
  • Wong Tai Sin
  • Yau Tsim Mong
  • Yuen Long

Age of Children

  • 1991 or earlier
  • 1992
  • 1993
  • 1994
  • 1995
  • 1996
  • 1997
  • 1998
  • 1999
  • 2000
  • 2001
  • 2002
  • 2003
  • 2004
  • 2005
  • 2006
  • 2007
  • 2008
  • 2009
  • 2010
  • 2011
  • 2012
  • 2013
  • 2014
  • 2015
  • 2016
  • 2017
  • 2018
  • 2019
  • 2020
  • 2021
  • 2022
  • I don't have children
  • Prefer not to say

Beverage Consumption

  • Alcopops (e.g. Breezers, Smirnoff Ice)
  • Bottled water sparkling
  • Bottled water still
  • Brandy
  • Champagne
  • Cider
  • Coffee
  • Cognac
  • Dessert Wine
  • Diet soda
  • Domestic beer
  • Energy drinks
  • Flavored liquor (e.g. Absinthe, Bitters)
  • Gin
  • Imported beer
  • Juice
  • Liqueurs (e.g. Kahlúa, Midori)
  • Milk
  • Non-alcoholic beer
  • None of these
  • Port/Fortified Wine
  • Red wine
  • Regular soda
  • Rosé wine
  • Rum
  • Sparkling wine
  • Tea
  • Tequila
  • Vodka
  • Whiskey/Scotch/Bourbon
  • White wine
  • Prefer not to say

Education Level

  • Primary School
  • Secondary School
  • High School/Tertiary/Tech. College
  • University/Higher Education
  • Postgraduate Education
  • None completed
  • Prefer not to say

Grocery Shopper Status

  • Yes
  • I participate equally in grocery purchase decisions
  • No 
  • Prefer not to say

Annual Household Income

  • Less than HKD 34,999
  • HKD 100,000 - HKD 199,999
  • HKD 200,000 - HKD 299,999
  • HKD 300,000 - HKD 499,999
  • HKD 35,000 - HKD 59,999
  • HKD 500,000 - HKD 699,999
  • HKD 60,000 - HKD 99,999
  • More than HKD 700,000
  • Prefer not to say

Industry Sector

  • Accounting
  • Advertising
  • Agriculture/Fishing
  • Architecture
  • Automotive
  • Aviation
  • Banking/Financial
  • Bio-Tech
  • Brokerage
  • Carpentry/Electrical installations/Plumbing
  • Chemicals/Plastics/Rubber
  • Communications/Information
  • Computer Hardware
  • Computer Reseller (software/hardware)
  • Computer Software
  • Construction
  • Consulting
  • Consumer Electronics
  • Consumer Packaged Goods
  • Education
  • Energy/Utilities/Oil and Gas
  • Engineering
  • Environmental Services
  • Fashion/Apparel
  • Government/Public Sector
  • Healthcare
  • Hospitality/Tourism
  • Human Resources
  • Information Technology/IT
  • Insurance
  • Internet
  • Investment management, investment company
  • Legal/Law
  • Manufacturing
  • Market Research
  • Marketing/Sales
  • Media/Entertainment
  • Military
  • Non Profit/Social services
  • Personal Services
  • Pharmaceuticals
  • Printing Publishing
  • Public Relations
  • Real Estate/Property
  • Retail
  • Security
  • Shipping/Distribution
  • Telecommunications
  • Transportation
  • Wholesale
  • I don't work
  • Other
  • Prefer not to say

Marital Status

  • Divorced
  • Domestic partnership / Living with partner
  • Engaged
  • Married
  • Separated
  • Single / Never married
  • Widowed
  • Prefer not to say

Pets/Animals

  • Bird(s)
  • Cat(s)
  • Dog(s)
  • Fish
  • Horse(s)
  • Reptile(s)
  • Other
  • I don’t have pets
  • Prefer not to say

Primary Role in Organization

  • Administrative/Clerical
  • Business Administrator
  • Buyer/Purchasing Agent
  • Chief Financial Officer (CFO)
  • Chief Technical Officer (CTO)
  • C-level executive
  • Craftsman/Tradesman
  • Director
  • Faculty/Teaching Staff
  • Foreman
  • HR manager
  • Middle Management
  • Other non management staff
  • Owner or Partner
  • President/CEO/Chairperson
  • Product Manager
  • Project Management
  • Sales Manager
  • Sales Staff
  • Senior Management
  • Supervisor
  • Supply Manager
  • Technical Staff
  • I don't work
  • Prefer not to say

Smoking Status

  • Yes, I smoke
  • Yes, I smoke now and then
  • Yes, I smoke but I’m planning to quit
  • No, I don’t smoke, but use other tobacco products
  • No, I have just quit
  • No, I don’t smoke
  • Prefer not to say