Demo/Profiling Attributes
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Answer Options
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Gender
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Age
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Region
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- Busan-si
- Chungcheongbuk-do (north chungcheong)
- Chungcheongnam-do (south chungcheong)
- Daegu-si
- Daejeon-si
- Gangwon-do
- Gwangju-si
- Gyeonggi-do
- Gyeongsangbuk-do (north gyeongsang)
- Gyeongsangnam-do (south gyeongsang)
- Incheon-si
- Jeju-do
- Jeollabuk-do (north jeolla)
- Jeollanam-do (south jeolla)
- Sejong-si
- Seoul-si
- Ulsan-si
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Age of Children
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- 1991 or earlier
- 1992
- 1993
- 1994
- 1995
- 1996
- 1997
- 1998
- 1999
- 2000
- 2001
- 2002
- 2003
- 2004
- 2005
- 2006
- 2007
- 2008
- 2009
- 2010
- 2011
- 2012
- 2013
- 2014
- 2015
- 2016
- 2017
- 2018
- 2019
- 2020
- 2021
- 2022
- I don't have children
- Prefer not to say
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Beverage Consumption
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- Bottled water sparkling
- Bottled water still
- Brandy
- Champagne
- Cider
- Coffee
- Cognac
- Dessert Wine
- Diet soda
- Domestic beer
- Energy drinks
- Gin
- Imported beer
- Juice
- Milk
- Non-alcoholic beer
- None of these
- Port/Fortified Wine
- Red wine
- Regular soda
- Rosé wine
- Sparkling wine
- Tea
- Tequila
- Vodka
- Whiskey/Scotch/Bourbon
- White wine
- Prefer not to say
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Education Level
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- Primary School
- Secondary School
- High School/Tertiary/Tech. College
- University/Higher Education
- Postgraduate Education
- None completed
- Prefer not to say
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Grocery Shopper Status
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- Yes
- I participate equally in grocery purchase decisions
- No
- Prefer not to say
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Annual Household Income
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- 0 - 14,999,999 KRW
- 15,000,000 - 29,999,999 KRW
- 30,000,000 - 44,999,999 KRW
- 45,000,000 - 59,999,999 KRW
- 60,000,000 - 89,999,999 KRW
- More than 90,000,000 KRW
- Prefer not to say
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Industry Sector
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- Accounting
- Advertising
- Agriculture/Fishing
- Architecture
- Automotive
- Aviation
- Banking/Financial
- Bio-Tech
- Brokerage
- Carpentry/Electrical installations/Plumbing
- Chemicals/Plastics/Rubber
- Communications/Information
- Computer Hardware
- Computer Reseller (software/hardware)
- Computer Software
- Construction
- Consulting
- Consumer Electronics
- Consumer Packaged Goods
- Education
- Energy/Utilities/Oil and Gas
- Engineering
- Environmental Services
- Fashion/Apparel
- Government/Public Sector
- Healthcare
- Hospitality/Tourism
- Human Resources
- Information Technology/IT
- Insurance
- Internet
- Investment management, investment company
- Legal/Law
- Manufacturing
- Market Research
- Marketing/Sales
- Media/Entertainment
- Military
- Non Profit/Social services
- Personal Services
- Pharmaceuticals
- Printing Publishing
- Public Relations
- Real Estate/Property
- Retail
- Security
- Shipping/Distribution
- Telecommunications
- Transportation
- Wholesale
- I don't work
- Other
- Prefer not to say
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Marital Status
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- Single
- Married
- Domestic partnership
- Separated
- Divorced
- Widowed
- Prefer not to say
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Pets/Animals
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- Bird(s)
- Cat(s)
- Dog(s)
- Fish
- Horse(s)
- Reptile(s)
- Other
- I don’t have pets
- Prefer not to say
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Smoking Status
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- Yes, I smoke
- Yes, I smoke now and then
- Yes, I smoke but I’m planning to quit
- No, I don’t smoke, but use other tobacco products
- No, I have just quit
- No, I don’t smoke
- Prefer not to say
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