Data Explorer Glossary

Below are some common terms and names used in Data Explorer!

  • Data Table: Shows the users their results in the form of rows and columns. This is the primary output of Data Explorer!

  • Table View: How you can create and customize a data table in Data Explorer. Table Views allow you to build banners, add NETs, apply Filters, select stat testing preferences, and more! Keep in mind that Table Views are built on a question level, and then can be applied to all questions within your action. 
  • Table View Builder: The page where you can build and edit your Table Views.
  • Banner: Groups and subgroups that the data is being cut by. Banners are added to the columns of a data table.
  • Banner Group: Category that the results are being cut by (ex: Gender).
  • Banner Point: Subgroups of the larger group (ex: Male or Female).
  • NET(s): The combination of 2+ banner points into one. (ex: combining, or netting, income banner points ‘$100,00-$149,000’ and ‘$150,000 or more’ into a ‘High Income’ banner point)
  • Top/Bottom NET(s): The combination of data points within a question that has a scale (scale grids, ranking grids, and ratings). (ex: a T2B NET on a 7 box scale question would consist of all respondents who selected either 6 or 7 on the question)
  • Hide/Show: The ability to hide certain banner points from your table. Note, hiding banner points does not remove that data from the table, it just hides it from view. 
  • Filter: The ability to remove respondents from a data set based on their demographics, survey completion status, segment/panel assignment, or user ID. 
  • Base Total: The number of unique respondents that answered a particular question. 
  • Total Number of Responses: The number of responses that are collected within a given question. For single select questions, this will be equal to the Base Total. For multi select questions, the Total Number of Responses will most likely be higher than the Base Total.
  • Answer Choices/Scale Points: This terminology represents the answer options of your current question. By default these will show up in the ‘Rows’ section of your Table View, but can be placed into the ‘Columns’ section if desired!

Ready to use Data Explorer? Head over to our step-by-step guide to get started, or check out our Tips & Tricks or FAQ articles to learn more!