TURF Analysis is a market research methodology that identifies an optimal combination from a list of options that will reach the largest number of potential customers. 

1. When launching a TURF, you have the option to launch it as a standalone action or include it in a survey. Choose either TURF or Survey from the creation action menu. 
2. Target your audience and program your question and/or survey text.
3. In the review page, you can preview (surveys only), add tags, and launch.

Learn more about launching TURF in Suzy.