TURF Analysis is a market research methodology that identifies an optimal combination from a list of options that will reach the largest number of potential customers.
- When launching a TURF, you have the option to launch it as a standalone action or include it in a survey. Choose either TURF or Survey from the creation action menu.
- Target your audience and program your question and/or survey text.
- In the review page, you can preview (surveys only), add tags, and launch.
Learn more about launching TURF in Suzy.