In Suzy, TURF results have three key components:
✔ Attribute performance chart
✔ Waterfall chart
✔ TURF simulator
Attribute Performance Chart: While your TURF action is live, the platform will generate an attribute performance chart, where you can see how many times each attribute is chosen in real-time.
You can think of this as the live multiple choice results for your TURF question. This chart will default to be viewed in percentages, but similar to multiple choice results, you can use the settings icon to toggle between percentages and numbers.
Waterfall chart: Once your TURF action closes, the platform will generate a waterfall chart, where your attributes are arranged to visualize consumer reach and frequency. You can toggle this waterfall chart to a table view using the Settings icon in the simulator.
TURF Simulator: The simulator allows you to hypothesize and test how toggling its many settings may affect your results. Within the simulator, you're able to reposition or exclude attributes, filter by demographics or segments, and toggle frequency metrics based on your research needs.
When a simulation has been applied, it will recalculate the TURF data to reflect the latest simulation. The TURF simulator can be viewed in a chart or table view. If you need to reset the simulator, simply press the Reset button on the top right corner.
When exporting from the TURF Simulator, Suzy will export the latest simulation.
Learn more about analyzing TURF results.