Foundational research allows you to explore with the end goal of gaining a better understanding of something: consumer attitudes and behaviors, market opportunities, broad category or competitive landscape, and more. It’s considered foundational because it acts as the building blocks upon which you iterate, and it influences all of the research you do going forward. 

With Suzy, we can support your foundational research across a variety of use cases:

✔ Audience segmentation

✔ Drivers analysis

✔ Perceptual maps

✔ Competitive analysis

✔ Attitudes and usage

✔ Consumer profiling

✔ Whitespace exploration