The purpose of innovation research is to create products that consumers need and want. Building off of foundational research, where you gain a deeper understanding of who your consumers are, you can leverage innovation research to help develop products that delight your target consumers.  

With Suzy, we can support your innovation research across a variety of use cases:

✔ Concept testing

✔ Package testing

✔ Feature testing

✔ Flavor testing

✔ Claims testing

✔ Name testing

✔ Product development

✔ UX design