When setting up a survey action, the platform will prompt you to give your survey a title and description. These titles and descriptions will be shown to respondents when they hover over their homepage tiles (desktop users only) and when they click a tile to enter your survey (desktop and mobile users).

We recommend keeping your survey titles and descriptions engaging and concise. You can use this as an opportunity to give respondents some context for the survey they’re about to take, while being mindful to not bias them or provide too much information that can influence their responses. 

Don’t: Gardening survey

Do: Let’s talk about gardening!

Don’t: You mentioned you like to garden. Please join us for this survey about your gardening habits and expectations for this spring. 

Do: Tell us about your gardening plans.

These titles will also appear in your action list in Suzy, where you’ll be able to search by keyword across all your action titles. For actions that are single questions, the title will be pre-set as the question text. 

If you’d like to include any keywords or elements that are not respondent-friendly, like your team’s internal lingo, the project name or the name of a methodology, we suggest you use tags for those elements, as tags are not respondent-facing. 

Don’t: Join us for a MaxDiff survey to help us understand which flavors you prefer.

Do: Help us test some new flavors.

Don’t: Logo test 1A for Spring product line

Do: Help us find a logo!