Saved audiences are custom audiences you can create by leveraging our built-in demographics and previous action targeting. Saved audiences are best leveraged for more complex audiences that you target often, as they can save you time.
- To create a new saved audience, go to the Audience tab in the nav menu. This will automatically bring you to the Saved Audiences tab.
- Click the purple Create an Audience button.
- Use the targeting toolbar to toggle your desired settings for your audience.
- Give your audience an intuitive name, and click save.
For saved audiences that include previous action targeting, we recommend refreshing them every 3 months. To refresh a saved audience, clone and relaunch the associated previous action(s), and edit your existing saved audience to target the most recently launched previous action(s).