Targeting is the ability to target an action to members who belong to certain demographics, segments, panels, or saved audiences. To do so, you'll use the built-in Targeting Toolbar.
Use the Gender section to target to men, women, both, or a percentage split of men and women.
Use the Age slider end points to capture the age range you're looking to target.
Use the Retargeting bullseye to retarget a previous action.
Use the More button to target to the rest of our built in demographics: education level, employment status, household size, income level, parenting status, relationship status, ethnicity, state, and region.