Basic Targeting

Targeting is the ability to target an action to members who belong to certain demographics, segments, panels, or saved audiences. To do so, you'll use the built-in Targeting Toolbar.

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1: Audiences

Use the Audiences drop down to access Nat Rep, Saved Audiences, Segments, or Panels

2: Gender

Use the Gender section to target to men, women, both, or a percentage split of men and women. 

3: Age

Use the Age slider end points to capture the age range you're looking to target. 

4: Retarget

Use the Retargeting bullseye to retarget a previous action

5: More

Use the More button to target to the rest of our built in demographics: education level, employment status, household size, income level, parenting status, relationship status, ethnicity, state, and region.