Targeting is the ability to target an action to members who belong to certain demographics, segments, panels, or saved audiences. To do so, you'll use the built-in Targeting Toolbar.
1: Audiences
Use the Audiences drop down to access Nat Rep, Saved Audiences, Segments, or Panels.
2: Gender
Use the Gender section to target to men, women, both, or a percentage split of men and women.
3: Age
Use the Age slider end points to capture the age range you're looking to target.
4: Retarget
Use the Retargeting bullseye to retarget a previous action.
5: More
Use the More button to target to the rest of our built in demographics: education level, employment status, household size, income level, parenting status, relationship status, ethnicity, state, and region.