How do I test concepts?

Suzy can easily help you test concepts to gage purchase intent, brand fit, appeal or excitement, and uniqueness.

For each concept you’d like to test, you can ask 5 multiple choice questions – which can measure purchase intent, gauge brand fit, uncover perceived product or service value and measure uniqueness – as well as 1 or 2 open-ended questions. (We suggest something broad like, “What did you like or not like about this concept?”)