How do I identify trends and explore my category?

Suzy can easily help you identify trends and explore your category with open-ended questions and online focus groups.

Each focus group can have up to 8 open-ended questions, which you can use to ask consumers about behaviors, use cases and occasions that relate to your brand or product.

You can also complete longitudinal studies by asking similar questions over time to the same groups of consumers. Tracking the changes to these responses will help you understand how those consumer behaviors shift over time.