When do I use an open-ended question?

Open-ended questions can be used for a variety of reasons, including but not limited to:

  • Understand the “why” behind closed-ended responses.
  • Gauge brand awareness -- discover how consumers perceive brands when given the context of a specific topic, product, or category.
  • Measure initial reactions and responses to a product or category -- capture unbiased member opinions before exposing them to other questions, contexts, and stimuli.
  • Improve your SEO strategy by discovering which keywords members use to search for your product.
  • Learn how members associate and contextualize your brand and product within the marketplace.