Data Quality

To ensure your research is as accurate as possible, we’ve developed a multi-step quality assurance method built to provide best-in-class audience panel quality.

Suzy takes a proactive approach to applying quality assurance processes across all phases of the user lifecycle—before, during and after sign-up—to keep your data and insights  actionable and trustworthy.



In addition to best practices used by other platforms in the industry, we also employ a number of innovative and proprietary quality solutions. These are designed to leverage our unique relationship with our panel and our rare ability to view every activity of each audience member.