Product Testing Survey

This survey is best used if you're testing a product and want a variety of information to help you fine-tune your product and understand expectations from your target consumers. 

If you need to add an image or video of your product, check this link to add it to your survey.


  1. [OPEN END] What did you like most about this new product?

  2. [OPEN END] What did you like least about this new product?

  3. [OPEN END] What questions do you have about this new product?

  4. How would you rate this product in terms of being new and different from other products currently available?
    • This is extremely new and different
    • Very new and different
    • Somewhat new and different
    • Slightly new and different
    • Not at all new and different

  5. How much do you agree with the statement, “This product is meant for me” or "perfect for me"?
    • Strongly Agree
    • Somewhat Agree
    • Neutral
    • Somewhat Disagree
    • Strongly Disagree

  6. How well does this product fit with the brand?
    • Fits very well
    • Somewhat fits well
    • Neutral
    • Somewhat does not fit
    • Does not fit at all

  7. How well does this product meet your expectations? 
    • Meets my expectations
    • Somewhat meets my expectations
    • Neutral 
    • Somewhat does not meet my expectations
    • Does not meet my expectations

  8. On a scale of 1 to 5, how would you rate this product’s quality?
    • 1  - Poor quality
    • 2
    • 3
    • 4
    • 5 - High quality

  9. [RANK GRID, We recommend using your primary competitors to rank] Please rank the following products in order of preference, where “1” represents the product you prefer the most.

  10. [OPEN END] What would make you more motivated to purchase this product?

  11. [OPEN END] What would have to be true about the product in order for you to purchase it?