Package Testing Survey

This survey is best used if you're testing a package design and want a variety of information to help you fine-tune your design and understand expectations from your target consumers. 

If you need to add an image or video of your product, check this link to add it to your survey.

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1. How likely would you be to purchase this product in the next 3 months?
   • Very likely
   • Somewhat likely
   • Feel neutral about it
   • Somewhat unlikely
   • Very Unlikely
     
     
2. [OPEN END, RETARGET Q1 C-E] What would you change about this item to make you more inclined to purchase this product in the next 3 months?
   
   
3. [OPEN END] Please describe what you like MOST about this package’s design in detail.
   
   
4. [OPEN END] Please describe what you like LEAST about this package’s design in detail.
   
   
5. How visually appealing is the packaging you saw?
   • Very appealing
   • Somewhat appealing
   • Feel neutral about it
   • Not so appealing
   • Not at all appealing
     
     
6. What adjective(s) below best describe this packaging design? Select all that apply.
   • Attractive
   • Boring
   • Compelling
   • Distracting
   • Flashy
   • Ineffective
   • Irrelevant
   • Ordinary
   • Fresh
   • None of the Above
     
     
7. How unique/different do you think the packaging is compared to others available today?
   • Very unique & different
   • Somewhat unique & different
   • Feel neutral about it
   • Not so unique & different
   • Not at all unique & different
     
     
8. How would you rate the quality of the product based on the packaging?
   • Very high quality
   • Somewhat high quality
   • Neither high or low quality
   • Somewhat low quality
   • Very low quality
     
     
9. How premium would you rate the product to be based on the packaging?
   • Very premium
   • Somewhat premium
   • Feel neutral about it
   • Somewhat not premium
   • Not at all premium
     
     
10. Now, please tell us how strongly you agree with this statement: “[insert description of what you’re trying to learn - be it functional or emotional benefits]”
    • Strongly Agree
    • Somewhat Agree
    • Neutral
    • Somewhat Disagree
    • Strongly Disagree
      
      
11. [SHOW DESCRIPTION OF PRODUCT WITH AN IMAGE OF PACKAGE] How well does the attached description fit with the package’s design?
    • Very well - I think the design fits the description extremely well
    • Pretty well - I think the design fits the description pretty well
    • Not sure - I’m torn on whether this design fits the description or not
    • Not that well - I don’t think the design fits the description that well
    • Not well at all - I don’t think the design fits the description well at all
      
      
12. [SHOW IMAGE OF PACKAGE AGAIN] Now, when it comes to deciding if you would purchase this item, how do you feel about the amount of information shown on the packaging?
    • Way too much information
    • Somewhat too much information
    • The right amount of information
    • Somewhat too little information
    • Way too little information
      
      
13. Of the information listed on the packaging, which is most important [UPDATE BASED ON QUESTION ASK: which 2-3 are most important] when making a purchase decision on this product?
    • Option 1
    • Option 2
    • Option 3
    • [PLACEHOLDER]
    • Other (please specify)
      
      
14. [IF TESTING MULTIPLE DESIGNS, ADD THIS QUESTION, SHOWCASE ALL OPTIONS IN A PHOTO] Now, take a look at all of the different packaging options for this product, which one are you most drawn to?
    • Option 1
    • Option 2
    • Option 3
    • [PLACEHOLDER]
    • Other (please specify)