Shopping Experience Survey

This survey is best used if you want to understand the shopper behavior/journey from interest in product to point of sale: where they shop (brick and mortar/online/omni-channel), factors that help w/ decision-making process, priorities, triggers, etc.


  1. [RANDOMIZE] Where do you typically shop for [product]?
    • Other (please specify)

  2. [RANDOMIZE] And where did you end up buying the [product] from?
    • Other (please specify)

  3. [OPEN END] Why did you decide to purchase the [product]there?

  4. [RANDOMIZE] Did you purchase the product from a physical store or online?
    • In-store
    • Online

  5. [OPEN END] What is the primary reason you decided to purchase the product/ in store/online?
  6. How satisfied are you in your overall experience of purchasing the product?
    • Very satisfied
    • Somewhat satisfied
    • Neither satisfied nor dissatisfied
    • Somewhat dissatisfied
    • Very dissatisfied

  7. [OPEN END] You mentioned that you are satisfied/dissatisfied in your overall experience of purchasing the product. Please tell us why.

  8. [RANDOMIZE, NOTE: OPTIONS A-G ARE ONLINE SPECIFIC] Think about the time you were still shopping around and deciding on what [product/brand] to purchase. Which of the following helped you decide on what to purchase? Select all that apply.
    • Brand/product website
    • Community forums (e.g., Reddit, Quora, etc.)
    • Coupon websites (e.g., RetailMeNot, Rakuten,, etc.)
    • Reviews/comments about the product
    • Social media
    • Specials and promotions offered by the retailer from online
    • Web search (e.g., Google, Yahoo, Bing, etc.)
    • Advertising on television directly from the brand
    • Directly seeing the product at my friend’s or a family member’s home
    • In-store demonstration of a product from a store employee
    • Print out coupons/specials/promotions offered by the retailer
    • Recommendations from my friends/family
    • Seeing a product display in store
    • Other (please specify)
    • None, I knew exactly what I wanted