Shopping Experience Survey

This survey is best used if you want to understand the shopper behavior/journey from interest in product to point of sale: where they shop (brick and mortar/online/omni-channel), factors that help w/ decision-making process, priorities, triggers, etc.

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1. [RANDOMIZE] Where do you typically shop for [product]?
   • [INSERT STORE NAME]
   • [INSERT STORE NAME]
   • [INSERT STORE NAME]
   • Other (please specify)
     
     
2. [RANDOMIZE] And where did you end up buying the [product] from?
   • [INSERT STORE NAME]
   • [INSERT STORE NAME]
   • [INSERT STORE NAME]
   • Other (please specify)
     
     
3. [OPEN END] Why did you decide to purchase the [product]there?
   
   
4. [RANDOMIZE] Did you purchase the product from a physical store or online?
   • In-store
   • Online
     
     
5. [OPEN END] What is the primary reason you decided to purchase the product/ in store/online?
6. How satisfied are you in your overall experience of purchasing the product?
   • Very satisfied
   • Somewhat satisfied
   • Neither satisfied nor dissatisfied
   • Somewhat dissatisfied
   • Very dissatisfied
     
     
7. [OPEN END] You mentioned that you are satisfied/dissatisfied in your overall experience of purchasing the product. Please tell us why.
   
   
8. [RANDOMIZE, NOTE: OPTIONS A-G ARE ONLINE SPECIFIC] Think about the time you were still shopping around and deciding on what [product/brand] to purchase. Which of the following helped you decide on what to purchase? Select all that apply.
   
   • Brand/product website
   • Community forums (e.g., Reddit, Quora, etc.)
   • Coupon websites (e.g., RetailMeNot, Rakuten, Savings.com, etc.)
   • Reviews/comments about the product
   • Social media
   • Specials and promotions offered by the retailer from online
   • Web search (e.g., Google, Yahoo, Bing, etc.)
   • Advertising on television directly from the brand
   • Directly seeing the product at my friend’s or a family member’s home
   • In-store demonstration of a product from a store employee
   • Print out coupons/specials/promotions offered by the retailer
   • Recommendations from my friends/family
   • Seeing a product display in store
   • Other (please specify)
   • None, I knew exactly what I wanted