Sample New Product Testing Questions
- [OPEN END] What first comes to mind when you see this advertisement?
- What is your first reaction to this product?
- 1 - Very Positive
- 2 - Somewhat Positive
- 3 - Neutral
- 4 - Somewhat Negative
- 5 - Very Negative
- How would you rate the quality of this product?
- 1 - Very high quality
- 2 - High quality
- 3 - Neither high nor low quality
- 4 - Low quality
- 5 - Very low quality
- How innovative is this product?
- 1 - Very innovative
- 2 - Somewhat innovative
- 3 - Neutral
- 4 - Not so innovative
- 5 - Not at all innovative
- When thinking about this product, do you think of it as something you need or don't need?
- 1 - Definitely need
- 2 - Probably need
- 3 - Neutral
- 4 - Probably don't need
- 5 - Definitely don't need
- How would you rate the value for money of this product?
- 1 - Excellent
- 2 - Above average
- 3 - Average
- 4 - Below average
- 5 - Poor
- If this product were available to you today, how likely would you be to buy the product?
- 1 - Extremely likely
- 2 - Very likely
- 3 - Somewhat likely
- 4 - Not so likely
- 5 - Not at all likely
- How likely are you to replace a current product that you have with this product?
- 1 - Extremely likely
- 2 - Very likely
- 3 - Somewhat likely
- 4 - Not so likely
- 5 - Not at all likely
- How likely are you to recommend this product to a friend or colleague?
- 1 - Extremely likely
- 2 - Very likely
- 3 - Somewhat likely
- 4 - Not so likely
- 5 - Not at all likely
