Sample Questions about Consumers' Expectation of Brands during COVID-19

  • How concerned are you that COVID 19 could impact either you or someone close to you?
    • 1 - Extremely concerned
    • 2 - Very concerned
    • 3 - Somewhat concerned
    • 4 - Not so concerned
    • 5 - Not at all concerned

  • How do you expect your favorite brands to help you during this COVID-19 crisis?
    • Free product delivery
    • Free subscriptions/services
    • Frequent COVID-19 updates
    • Entertaining content
    • Other
    • None of the above

  • How do you expect your favorite brands to help society COVID-19 crisis?
    • Free product deliveries to those in need
    • Production of personal care products such as hand santizers, cleaning products
    • Production of products for hospitals such as face masks, cleaning products, santizer
    • Donating to Food Charities
    • Donating to Hospitals
    • Frequent COVID-19 updates
    • Other
    • None of the above

  • [ACCESS TO A CUSTOM GRID REQUIRED] In light of today’s Covid-19 climate, how much information (e.g. any content, advertising, messaging, promotions, etc.) do you want from the following types of brands?
    • Row:
      • Electronics
      • Food
      • Entertainment
      • Liquor/Beer/Wine
      • Beauty Products
      • Restaurants
      • Non prescription medicine
      • Luxury Items
      • Clothing
    • Column:
      • More
      • The same
      • Less

  • [OPEN END] How do you expect brands to make you feel more at ease during this time?