Sample Advertisement Testing Questions
- [Open End] What first comes to mind when you see this advertisement?
- What is your first reaction to this advertisement?
- 1 - Very Positive
- 2 - Somewhat Positive
- 3 - Neutral
- 4 - Somewhat Negative
- 5 - Very Negative
- Did this advertisement capture your attention?
- Extremely
- Very
- Somewhat
- Not so much
- Not at all
- [Open End; Target to Extremely, Very or Somewhat in Capture your attention] How did this advertisement capture your attention?
- How likely are you to trust the message in this advertisement?
- 1 - Extremely likely
- 2 - Very likely
- 3 - Somewhat likely
- 4 - Not so likely
- 5 - Not at all likely
- Do you recognize the brand in this advertisement?
- How likely are you to trust the brand who made this advertisement?
- 1 - Extremely likely
- 2 - Very likely
- 3 - Somewhat likely
- 4 - Not so likely
- 5 - Not at all likely
- [Target to People who recognize the brand] How does this advertisement change your perception about the brand?
- 1 - Very Positively
- 2 - Somewhat Positively
- 3 - Does not change my perception
- 4 - Somewhat Negatively
- 5 - Very Negatively
- How likely would you be to support the brand based on this ad?
- 1 - Extremely likely
- 2 - Very likely
- 3 - Somewhat likely
- 4 - Not so likely
- 5 - Not at all likely
- How does this advertisement stand out against other advertisements that you are seeing
- Extremely
- Very
- Somewhat
- Not so much
- Not at all
