Sample Questions about Platform Usage during COVID-19

  • Which of the following are the 3 main ways you are entertaining yourself today?
    • TV
    • Internet (Google)
    • Social (LinkedIn, Facebook, Twitter, Instagram, Youtube, etc.)
    • Newspaper/Magazines (online or print)
    • Radio
    • Podcast
    • Webinar
    • Mobile Applications
    • Gaming platforms
    • Outdoor Activities
    • Indoor Activities
    • Other

  • Which, if any, of the following are you using MORE because of recent COVID-19 developments
    • TV
    • Internet (Google)
    • Social (LinkedIn, Facebook, Twitter, Instagram, Youtube, etc.)
    • Newspaper/Magazines (online or print)
    • Radio
    • Streaming platforms (no ads)
    • Streaming platforms (with ads)
    • Podcast
    • Webinar
    • Mobile Applications
    • Gaming platforms

  • Which, if any, of the following are you using LESS because of recent COVID-19 developments?
    • TV
    • Internet (Google)
    • Social (LinkedIn, Facebook, Twitter, Instagram, Youtube, etc.)
    • Newspaper/Magazines (online or print)
    • Radio
    • Streaming platforms (no ads)
    • Streaming platforms (with ads)
    • Podcast
    • Webinar
    • Mobile Applications
    • Gaming platforms

  • What would you like to see more of from your favorite brands?
    • Entertainment
    • COVID-19 updates and information
    • Donations (to hospitals, food banks, delivery services)
    • Other
    • None of the above

  • [ONLY AVAILABLE IF CUSTOM GRID IS CONTRACT] What is your primary reason for using these platforms in the past week?
    • ROWS
      • TV
      • Internet (Google)
      • Social (LinkedIn, Facebook, Twitter, Instagram, Youtube, etc.)
      • Newspaper/Magazines (online or print)
      • Radio
      • Streaming
      • Podcast
      • Webinar
      • Mobile Applications
      • Gaming platforms
      • Other
    • COLUMNS
      • Distraction
      • Entertainment
      • Relaxation
      • Connection
      • Information
      • I have not used this platform in the last week

  • Which of the following digital experiences would you be interested in participating in over the coming weeks? Select all that apply.
    • Attend fitness classes held by gyms, personal trainers, or social media influencers
    • Attend/host a party with your friends remotely
    • Attend a live stream of a DJ or musical artist
    • Attend a virtual doctor's appointment
    • Attend a skills based class remotely
    • Watch live sporting events
    • Have a virtual date
    • None of the above

  • How would you complete the following sentence: I view the current COVID-19 situation as an opportunity for me to… Select all that apply 
    • Learn a new skill in-person (e.g. cookbook, knitting, writing poetry, etc.)
    • Learn from online content (e.g. Webinars, Masterclass, etc.)
    • Engage in digital experiences (e.g. concerts, exercise classes, etc.)
    • Connect with family & friends
    • Eat healthy
    • Exercise
    • Relax or get peace and quiet
    • Read a lot
    • Work on a passion project
    • Donate to a good cause
    • None of the above