Using Logic to Target Your Questions Properly

 

When drafting your survey or setting up your target audience, you’ll likely use our targeting features to direct your questions to the right people. To help you select the right operators, check out some quick tips on how to use it best.

 

AND

  • Using this operator means that you want the person to satisfy two or more groups. The person must have selected all the necessary conditions to qualify.
  • This limits the number of people who are able to take your question or survey.

Example: I want to target those who have BOTH a cat and a dog as pets

Only those who have both types of pets will be able to see your question/survey

 

OR

  • Using this operator means that you want the person to satisfy one of two or more groups. The person must have selected ONE of the necessary conditions to qualify.
  • This is more inclusive and allows a greater number of people to qualify for the survey than using “and”

Example: I want to target those who have EITHER a cat or a dog as a pet

Those who have a cat, a dog, or both will see your question/survey

 

NOT

  • Using this operator means that you want to ensure that respondents do not belong to a particular group.
  • This is particularly helpful when you are targeting back to a multi-select multiple choice. This excludes a particular group, no matter how else they have answered.

Example: I want to target those who do NOT have a cat NOR a dog as a pet

Those who do not have either pet will see your question/survey