Introduction to Suzy Live

 

Welcome to Suzy Live! Our latest offering that combines the speed and ease of use you love from Suzy with the ability to talk 1-on-1 to our audience.

Suzy Live is an end-to-end qualitative research solution that allows you to conduct 1-on-1 in-depth interviews with our network of screened and verified consumers. Get a deeper understanding of the consumers you care about the most.

Suzy Live can be useful for a variety of use cases. Whether you want to test a concept, do whitespace discovery, understand your target consumer, or get packaging feedback, our team is here to ensure you get the most out of your projects. Connect with your Suzy CSM to chat through how you can use Suzy Live to achieve your research goals.

 

Suzy Live platform walkthrough

 

Why 1-on-1 video interviews?

  • It's critical for brands to get qualitative insights to understand the "why" behind the "what" of their quantitative research.
  • Current qualitative research & IDI offerings are expensive, time-consuming, and inefficient.
  • In-person focus groups aren’t an available option and who knows what the new normal for qualitative research will be post-COVID.

Why Suzy Live?

  • We handle the logistics. Don’t worry about scheduling, incentives, or any of the logistics. You tell us your target audience and your schedule -- all you have to worry about is showing up when the calendar invite tells you!
  • A survey isn’t the end. Iterate even more. Dig deeper into an idea via robust qual prior to running a quant survey, OR layer on qual research to validate your point and bring it to life as you sell your idea in.
  • Screen share to show stimuli. Showcase new ideas, products, packages, and ads to gather robust qual feedback. 
  • Flexible for any level - you moderate, or we can! Do you have moderation experience? Great! Have you never done this before? No problem, we’ve got you covered either way.

Common Questions

    • How long does it take? We can have interviews scheduled in as little as a few days, or space them out over a week or two.
  • What does the process look like? Once you let us know your screening criteria, we handle the rest. We will recruit, screen, schedule, provide incentives, and send the recorded videos after the interviews are completed.
  • How many should I do? We recommend 10-15 interviews per project, each 30 minutes in length. If you only need a few, or you need 30, we can do as many or as little as you’d like.
  • What if I don’t know how to moderate? No problem! We can layer on moderation and analytics services for additional cost.

Want to learn more about Suzy Live? Contact the Suzy team!