Which feature (Saved Audiences, Panels, or Segments) should I use in Suzy Audiences?

Let’s check to see which feature you need...

• Do you want to target the same group of consumers or types of consumers repeatedly?
• If yes, keep reading!
• If no, probably don’t need to access Suzy Audiences for the time being, but feel free to use your license as you’d like. Audiences is here to help you quickly access groups of consumers that you’ll talk to frequently.
  
• Looking to target B2B, company decision makers, niche audiences, or other harder to reach groups?
• If yes, check out our Suzy Panels feature.
• If no, keep reading!
  
• Do you have a typing tool or segmentation that has already been created elsewhere?
• If yes, then you’ll check out our Segment feature.
• If no, you’ll likely need to use our Create an Audience 
• If you’re unsure, keep reading!
  
• Do you have a series of questions that an agency or research expert created to help you identify your key audiences?
• If yes, keep reading!
• If no, you’ll likely need to Create an Audience.
  
• Using the series of questions provided, how straightforward is it to target based on consumers’ responses?
• Very straightforward - check out Create an Audience. I know exactly how each response leads to the next question to get to my target audience.
• Somewhat straightforward - you’ll likely need to Create an Audience. There is some complicated logic but I should be able to get by with “and” “or” and “not” logic.
• Not straightforward at all - you’ll likely need to use our Segment feature.
• Each response has a hidden value and depending on the combination of values, respondents are coded into a specific group.
• I have an Excel spreadsheet with formulas or an explanation of the algorithm on how to code respondents a certain way.

Key Differentiators: