Retargeting: How do I target back to a specific row or answer choice for a scale, rank, or custom grid?

 

Similarly to retargeting back to a multiple choice or an open end, you'll follow the same process to start. For reference, check this article. Once you toggle on "Target respondents based on response conditions to this question," you can select individual columns or rank items for specific rows. 

 

Scale Grid

  • Select the row you'd like to target specifically to.
  • From there you can target to specific parts of the scale using either "or" or "not" logic. 
  • To target specific columns for multiple rows use the "add question" button and repeat the process. 

 

Rank Grid

Similar to scale grids, you can will target rank grids in the same way. Instead, you will target back to the specific position they ranked the item.

  • Select the row you'd like to target specifically to.
  • From there you can target to positions selected using either "or" or "not" logic. 
  • To target several multiple items in the ranking exercise use the "add question" button and repeat the process. 

 

Custom Grid

  • Select the row you'd like to target specifically to.
  • The column numbers indicate the text you entered when setting up the grid question.
  • For single select per row, you can use "or" or "not" logic.
  • For multiple select per row, you can use all logic -- "or," "and," or "not."