What is National Representation?

National Representation (Nat-rep) describes a sample that is representative of the population by 1-3 attributes (e.g. age, gender, ethnicity, etc.). In this regard, some component of the sample mirrors the population, based on the US census.


What is Suzy’s Definition of Nat-Rep?

At Suzy, our current national representative quotas are nat-rep for age and gender only. Below is an example for a sample size of 500 respondents. The percentages shown is our nat-rep standard.


When should I use Nat-Rep?

You should use nat-rep if you need your sample to look like the population. If you’re targeting a specific user (e.g. Walmart shoppers, Football watchers), nat-rep is not the best use case as these groups do not mirror the US population. 


Using Nat-Rep on an Action

To make sure your survey or question is set to national representation - click into the Audiences Search Bar of the action you are creating. You'll see Nat-Rep appear under Quotas. Click on Nat-Rep and your action will now field to Suzy’s definition.



Note: To target an action to nat-rep, you'll have to set your response cap to a multiple of 200 (200, 400, 600, etc.) to ensure the quota can be filled properly. 



Nat-Rep FAQs

How do I check the progress of my project in nat-rep?

In the details page of your live action, you’ll be able to see the current status of each quota against the number it should be fielding for?

In the results page, you’ll see if your data is fielding, processing, or ready to be pulled.


My results say “processing.” What does that mean?

When your results are processing, the Suzy platform is going through the current respondents to ensure that your completed data will have the correct percentages of each age/gender group that make up your quota. Although it will remove any excess respondents, you will remain with the number of respondents you originally set your quotas for.


My survey/question is taking too long in field, what happens if I close my action too early?

If you close your survey/question early, you won’t achieve the nat-rep quotas. Instead any excess respondents that are part of a completed quota would be removed and all other respondents will remain within your data.