When should I use the monadic feature?

Monadic is used for a variety of use cases, here are some examples of use cases that would be best suited.

  • Concept testing
  • Package testing
  • Product testing
  • Claims testing
  • Ad testing
  • Storyboard testing

 

You should use the monadic feature if your study fits the following requirements:

  • Are you testing multiple concepts, ideas, etc?
    • Yes, continue on to the next question.
    • No, monadic is not the feature for you.
  • Do you plan to show the SAME set of questions to each of the concepts?
    • Yes, continue on to the next question.
    • No, monadic is not for you - consider tweaking your survey design.
  • Do you plan on using advanced question types such as grids (featuring multiple rows) to be asked for each individual concept?
    • Yes, monadic is not for you - consider tweaking your survey design.
    • No, monadic is the solution for you!