Monadic testing (also known as A/B testing, cell testing, or split testing) is a research methodology used for concept testing. Monadic testing should be used when you want to test 2+ concepts across multiple metrics. 

Monadic has a variety of use cases:

✔ Idea testing

✔ Product testing

✔ Claims testing

✔ Package testing

✔ Logo testing

✔ Positioning testing

✔ Ad testing

✔ Feature testing

✔ Name testing

✔ Price testing

✔ Message testing