Monadic Tests are a great way to test two or more concepts. Monadic Surveys present respondents with one concept in isolation, and the same set of questions are asked across all of the concepts. Learn more about use cases for Monadic Testing here.
1. In the create action menu, select monadic test.
2. Enter an internal label, internal description, research type, respondent-facing title, and respondent-facing description for your survey, and click Next.
3. Set up your targeting for your action, and click Next.
4. Choose your stimuli type, and upload or add your concepts. Give each one a title. These titles are internal to just your team. Click Next.
5. Add your questions. There are three categories or blocks of questions for Monadic surveys: pre-concept, concept, and post-concept questions. Pre-concept questions come first, followed by concept questions, then post-concept questions.
Pre-concept Questions
Pre-concept questions (if any) will be shown first in a monadic test.
Requirement:
✔ Optional
Question types:
✔ Multiple choice
✔ Rating
✔ Text open-end
✔ Scale
✔ Rank
✔ Custom grid
✔ TURF
In-step logic:
✔ Available within the pre-concept block
✘ Not available for Q1
Piping:
✔ Available within the pre-concept block
✔ Available for Q1 if piping from a targeted previously launched action
Assigned concept stim:
✘ Not able to view their assigned concept stim
Additional media (images, videos or stim):
✔ Can add additional media to any pre-concept question
Results:
✘ Not broken out by concept
Stat-testing:
✔ Scale
✔ Rank
Use cases:
✔ Introducing an overall topic or idea
✔ Asking category or awareness questions
✔ Prompting respondents with information
✔ Asking general questions that are not concept-specific
Concept Questions
Concept questions (required) will be shown next.
Requirement:
✔ Required
Question types:
✔ Multiple choice
✔ Rating
✔ Text open-end
In-step logic:
✔ Available within the concept block to target back to pre-concept and concept questions
✘ Not available for the first question in the concept question block
Piping:
✘ Not available in the concept question block
Assigned concept stim:
✔ Assigned concept stim can be set to hidden, optional or required
Additional media (images, videos or stim):
✘ Cannot add additional media to concept questions
Results:
✔ Broken out by concept
Stat-testing:
✔ Rating
Use cases:
✔ Evaluating concepts by a series of KPIs
✔ Asking concept-specific questions
✔ Asking why respondents answered previous pre-concept or concept questions in a particular way
Post-concept Questions
Post-concept questions (if any) will be shown last in a monadic test.
Requirement:
✔ Optional
Question types:
✔ Multiple choice
✔ Rating
✔ Text open-end
✔ Scale
✔ Rank
✔ Custom grid
✔ TURF
In-step logic:
✔ Available within the post-concept block to target back to any pre-concept, concept, or post-concept question
✔ Available within the post concept block to target back to a specific monadic concept
Piping:
✔ Available within the post-concept block from any pre-concept, concept, or post-concept question
✔ Available within the post-concept block from a targeted previously launched action
Assigned concept stim:
✘ Not able to view their assigned concept stim
Additional media (images, videos or stim):
✔ Can add additional media to any pre-concept question
Results:
✘ Not broken out by concept
Stat-testing:
✔ Scale
✔ Rank
Use cases:
✔ Asking recall questions
✔ Showing respondents all concepts and asking them to choose a favorite
✔ Asking general questions that are not concept-specific
After your questions and logic are programmed, click Next.
6. In the review screen, you can set your survey duration, add tags, preview your survey, and launch.