Monadic is a research methodology used for concept testing. It functions to show respondents only one concept out of several you are testing. This method is often favored for concept testing for the following reasons:
At Suzy, Monadic is a feature used to help field your survey and analyze your data quickly. The feature easily divides your target audience into each of the concepts you’re testing at random. After your study is done fielding, you can view in-platform results side-by-side.
Using the Powerpoint export, your data will automatically be stat-tested so you can easily see which concepts statistically outperform the others.
Other names of this feature or methodology you may have heard of:
- A/B Testing
- Split Testing
- Cell Testing