Reasons for Conducting Global Research
- For many of the same reasons companies conduct research in the US are the same reasons for conducting research in other countries. See below for a few reasons to test beyond the US
- To test existing products in new markets prior to launch
- To learn about the competitive landscape in your target countries
- To understand sentiments and habits of a new market
- To understand the differences in sentiments and habits of an audience across markets
- To customize creative assets for cultural relevance
Typical Process for Global Research
- Identifying which countries you’ll be studying / target audience
- Questionnaire development
- Programming the English version of your survey
- Translating your survey (if needed)
- Upload the translation doc into the survey programming
- Check to see if the translation has lined up appropriately
- Once you’ve finalized - then launch
- Pull data (data will be in language programmed in)
- Any open ends would need to be back-translated
Suzy Global Process
- Reach out to CSM to discuss how to add global to your license.
- Your CSM will help you ensure that you are allocating enough budget to your project(s) and have access to the global feature on your dashboard