**Feasibility:** The number of respondents who potentially qualify for your survey based on the parameters set by the profiling settings

**Target Sample Size:** The number of complete responses required for the survey

**Feasible Sample Size:** The total number of available survey respondents, based on demographic targeting and profiling

**LOI (Length of interview):** The average time it takes a respondent to complete the survey

**Incidence Rate (IR):** The percentage of the population that typically qualifies or fits the target audience

- Estimated Incidence Rate
**:**Estimated percent of respondents who will pass qualifiers.

**CPI (Cost per interview):** How much each individual respondent costs to achieve 1 completed respondent in your survey.

- You will only be charged for the total completed survey response. Multiply CPI by the total number respondents who completed the survey to get your total cost

**Cost per complete:** The same as cost per interview

**Days in field:** Estimate on how long your survey may take to complete, based on estimated IR and sample size

**Profiling Attributes:** Additional metrics that you can use to screen your audience by. These are questions that have been already asked by panel providers to allow faster and easier access to a target audience.

**Qualifiers:** Questions added at the beginning of the survey to ensure the respondents fit the criteria you require for your target audience. You can add up to 5.

**Translation document:** A document that can be easily uploaded onto the site and that a translation vendor can use to directly translate the necessary text.

**Completion Rate:** The percentage of consumers who are able to complete the entire survey.

**Drop Out Rate:** The percentage of consumers who do not complete the entire survey

**Quota Full Rate:** The percentage of respondents who have attempted to take the survey, but are turned away because there is no additional room for their demographics.