Feasibility: The number of respondents who potentially qualify for your survey based on the parameters set by the profiling settings
Target Sample Size: The number of complete responses required for the survey
Feasible Sample Size: The total number of available survey respondents, based on demographic targeting and profiling
LOI (Length of interview): The average time it takes a respondent to complete the survey
Incidence Rate (IR): The percentage of the population that typically qualifies or fits the target audience
- Estimated Incidence Rate: Estimated percent of respondents who will pass qualifiers.
CPI (Cost per interview): How much each individual respondent costs to achieve 1 completed respondent in your survey.
- You will only be charged for the total completed survey response. Multiply CPI by the total number respondents who completed the survey to get your total cost
Cost per complete: The same as cost per interview
Days in field: Estimate on how long your survey may take to complete, based on estimated IR and sample size
Profiling Attributes: Additional metrics that you can use to screen your audience by. These are questions that have been already asked by panel providers to allow faster and easier access to a target audience.
Qualifiers: Questions added at the beginning of the survey to ensure the respondents fit the criteria you require for your target audience. You can add up to 5.
Translation document: A document that can be easily uploaded onto the site and that a translation vendor can use to directly translate the necessary text.
Completion Rate: The percentage of consumers who are able to complete the entire survey.
Drop Out Rate: The percentage of consumers who do not complete the entire survey
Quota Full Rate: The percentage of respondents who have attempted to take the survey, but are turned away because there is no additional room for their demographics.