Suzy Global Research Overview

Suzy Global is our first extension of Suzy Audiences giving you access to external audiences outside the US! Suzy Global currently supports research in 16 countries by leveraging an external audience partner, Cint. If you are interested in Suzy Global, please reach out to your CSM for more information!  

 

Suzy Global allows for the same quick, agile research you are used to on our US platform, but this time on a global scale! Global surveys have built in demographics you can target back to, 5 qualifier questions to further screen your audience, and up to 20 questions within your main survey. 

 

At Suzy, we offer the below markets and supporting the corresponding languages:

 

Country

Language

Australia

English

Brazil

Portuguese

Canada

English, French

China

Chinese Simplified (Modern)

France

French

Germany

German

India

English

Italy

Italian

Malaysia

English, Malay

Mexico

Spanish

Netherlands

Dutch

Nigeria

English

Russia

Russia

Spain

Spanish

Thailand

Thai

UK

English

 

Who is Cint? 

  • Cint is the largest panel exchange designed specifically for the market research industry. Not only does Cint find the best panels in countries they operate in, but quality is a central pillar of it’s value proposition. Cint is compliant with the following industry bodies: ESOMAR, MRS, ARF, MRIA, AMA, AMSRO, Insights Association standards, ISO 20252 and ISO 26362.   

 

Why did Suzy partner with Cint?

  • Suzy partnered with Cint for a number of reasons, particularly their commitment to respondent quality and agility in that market research space. Below are some examples of quality and fraud prevention measures that Cint takes to ensure respondents are of highest quality. 
    • All panelists are opted in: Cint uses a mix of personal, behavioral, and demographic data points to ensure quality. 
    • Proprietary tech: AI-based fraud detection, digital fingerprinting, attention/satisficing detection, automated reconciliation and cleaning, secure API transactions, and more.
    • Third party solutions: Imperium, MaxMind, reCAPTCHA, address verification, and more.
    • Multiple quality checks during registration, recruitment and surveying, and rewarding
  • In addition to Cint’s robust quality measures, annual quality checks are conducted by Suzy’s Audience Team in partnership with Cint.