2. Audience

Once you’ve completed the initial set-up, you can now set-up your audience more in-depth with quotas and additional profiling.

  • Audience Quotas
    • Suzy defaults to having no quotas for gender, age, and region, however you can implement quotas you need.
      • Select “Edit Quotas” for each demographic to add the mix you’d like to see.
      • Quotas do not impact your pricing but they may impact the feasibility of your study.
    • Additionally when it comes to your quotas you have the option to interlock them or keep them as distinct quotas. With the interlocked option you can ensure that you’re getting a mix of age ranges for each gender versus a first come, first serve basis.
    • You can interlock a maximum of 2 demographic quotas e.g. age and gender, gender and region. 
  • Additional profiling
    • For each country you’ll have access to a list of profile attributes that respondents have previously filled out. We recommend utilizing this to help cut down on qualifying questions if you can. 
    • Select any profiling attribute you’re interested in.
    • Note that while you can target these profiling, they will not be available to crosstab data within the platform but you will be able to receive raw data that has these profiling attributes available.
  • Who will qualify to take this survey?
    • To better estimate the cost and feasibility of the survey, input the expected incidence rate (IR) for the project.
    • If you know the typical IR for the audience, select where it typically falls on the scale.
    • If you don’t know the IR for your project, Suzy will set a default of 10-29% to be on the safe side. While this will drive up the cost of the project, this is not the final cost once the project is completed. If you have a broader audience, your IR will likely be higher and your project will end up costing less than the original estimate.

Once you have set your audience, you are ready to move onto the Questions page!