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Demo/Profiling Attributes
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Answer Options
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Gender
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Age
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Province (in profiling section)
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- Anhui Province
- Beijing Municipality
- Chongqing Municipality
- Fujian Province
- Gansu Province
- Guangdong Province
- Guangxi Zhuang Autonomous Region
- Guizhou Province
- Hainan Province
- Hebei province
- Heilongjiang Province
- Henan Province
- Hong Kong
- Hubei Province
- Hunan Province
- Inner Mongolia
- Jiangsu Province
- Jiangxi Province
- Jilin Province
- Liaoning Province
- Macau
- Ningxia Hui Autonomous Region
- Qinghai Province
- Shaanxi Province
- Shandong Province
- Shanghai Municipality
- Shanxi Province
- Sichuan Province
- Taiwan
- Tianjing Municipality
- Tibet Autonomous Region
- Xinjiang Uyghur Autonomous Region
- Yunnan Province
- Zhejiang Province
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Age of Children
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- 1991 or earlier
- 1992-2017
- I don’t have children
- Prefer Not to say
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Beverage Consumption
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- Alcopops (e.g. Breezers, Smirnoff Ice)
- Bottled water sparkling
- Bottled water still
- Brandy
- Champagne
- Cider
- Coffee
- Cognac
- Dessert Wine
- Diet soda
- Domestic beer
- Energy drinks
- Flavored liquor (e.g. Absinthe, Bitters)
- Gin
- Imported beer
- Juice
- Liqueurs (e.g. Kahlúa, Midori)
- Port/Fortified Wine
- Red wine
- Regular soda
- Rosé wine
- Rum
- Sparkling wine
- Tea
- Tequila
- Vodka
- Whiskey/Scotch/Bourbon
- White wine
- Prefer not to say
- None of these
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Education Level
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- Secondary School
- High School/Tertiary/Tech. College
- University/Higher Education
- Postgraduate Education
- None completed
- Prefer not to say
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Grocery Shopper Status
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- Yes
- I participate equally in grocery purchase decisions
- No
- Prefer not to say
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Annual Household Income
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- Less than 10,000 CNY
- 10,000 - 20,000 CNY
- 20,001 - 30,000 CNY
- 30,001 - 50,000 CNY
- 50,001 - 70,000 CNY
- 70,001 - 90,000 CNY
- 90,001 - 110,000 CNY
- 110,001 - 130,000 CNY
- 130,001 - 150,000 CNY
- 150,001 - 200,000 CNY
- 200,001 - 500,000 CNY
- 500,001 - 800,000 CNY
- 800,001 - 1,000,000 CNY
- More than 1,000,000 CNY
- Prefer not to say
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Industry Sector
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- Accounting
- Advertising
- Agriculture/Fishing
- Architecture
- Automotive
- Aviation
- Banking/Financial
- Bio-Tech
- Brokerage
- Carpentry/Electrical installations/Plumbing
- Chemicals/Plastics/Rubber
- Communications/Information
- Computer Hardware
- Computer Reseller (software/hardware)
- Computer Software
- Construction
- Consulting
- Consumer Electronics
- Consumer Packaged Goods
- Education
- Energy/Utilities/Oil and Gas
- Engineering
- Environmental Services
- Fashion/Apparel
- Government/Public Sector
- Healthcare
- Hospitality/Tourism
- Human Resources
- Information Technology/IT
- Insurance
- Internet
- Legal/Law
- Manufacturing
- Market Research
- Marketing/Sales
- Media/Entertainment
- Military
- Non Profit/Social services
- Other
- Personal Services
- Pharmaceuticals
- Prefer not to say
- Printing Publishing
- Public Relations
- Real Estate/Property
- Retail
- Security
- Shipping/Distribution
- Telecommunications
- Transportation
- I don't work
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Marital Status
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- Single
- Married
- Domestic partnership
- Separated
- Divorced
- Widowed
- Prefer not to say
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Pets/Animals
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- Bird(s)
- Cat(s)
- Dog(s)
- Fish
- Horse(s)
- Reptile(s)
- Other
- I don’t have pets
- Prefer not to say
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Primary Role in Organization
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- Administrative/Clerical
- Business Administrator
- Buyer/Purchasing Agent
- Chief Financial Officer (CFO)
- Chief Technical Officer (CTO)
- C-level executive
- Craftsman/Tradesman
- Director
- Faculty/Teaching Staff
- Foreman
- HR manager
- Middle Management
- Other non management staff
- Owner or Partner
- President/CEO/Chairperson
- Product Manager
- Project Management
- Sales Manager
- Sales Staff
- Senior Management
- Supervisor
- Supply Manager
- Technical Staff
- I don't work
- Prefer not to say
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Smoking Status
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- Yes, I smoke
- Yes, I smoke now and then
- Yes, I smoke but I’m planning to quit
- No, I don’t smoke, but use other tobacco products
- No, I have just quit
- No, I don’t smoke
- Prefer not to say
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