In-Step Logic

In-Step Logic is the ability to target a question within a survey to members who participated (or didn't participate) in a previous question from the same survey. You can either retarget at the question level or go further to retarget based on the way members responded to a previous question.

You can Add Logic to a survey question in three easy steps:

Step 1: Click the Add Logic button on the question you want to field to certain respondents. 


Step 2: Using the same process as Previous Action Retargeting, indicate which question you want to target respondents from. 

Note: A key difference between Previous Action Retargeting and In-Step Logic is that In-Step logic only shows previous questions from within the same survey. Previous Action Retargeting would show all launched actions from your dashboard. 

If you are targeting within the Comparison section of a Monadic Survey, you have the option to target previously asked questions or concepts! This allows you to direct questions to respondents who were exposed to specific concepts within a monadic study. Users can toggle within the targeting window to select if they want to target based on questions, response condition, or monadic concept. Because a respondent can only see one concept within a study, targeting monadic concept(s) only allows for OR logic between concepts.


Step 3: If you want to retarget based on how Members responded to that question, toggle the Target Respondents based on response conditions to this question switch ON. Here, you can target respondents by answer using OR, AND, or NOT logic. Read more about these logic operators below:
OR: the member must have selected at least one of the necessary responses to qualify

AND: the member must have selected all of the necessary responses to qualify

NOT: the member will be excluded from the question if they have selected any of the responses

You can combine logic operators as necessary to target the correct members. 

A quick note on NOT logic: When using NOT logic in conjunction with AND/OR, this causes AND to act as an OR operator, and OR to act as an AND operator. 

For example: 

User wants to exclude respondents who did NOT select both "A" AND "B" this can be achieved with the following logic:

TARGET: NOT A OR NOT B. While it is tempting to program in NOT "A" AND NOT "B", this will result in respondents who selected either "A" OR "B" not qualifying for the question. 

Step 4: Click Save