Custom Quotas: Overview

As of 3/30/22, you can now create and target surveys to custom quotas on the Suzy platform! This feature allows users to create custom quotas based on gender, age, and region! Below are a few notes about this feature:

  • Custom quotas are only available for surveys. They cannot be applied to monadic surveys or stand alone actions..
  • Gender, age, and region are available for this feature! 
    • Gender: Male/Female
    • Age: Census Age Breaks (15-24, 25-34, 35-54, 55+) OR Suzy Standard Age Breaks (13-17, 18-24, 25-34, 35-49, 50-64, 65+)
      • Note: if you need custom age breaks, please contact your CSM! 
    • Region: Northeast, Midwest, South, West
      • Northeast: CT, ME, MA, NH, RI, VT, NJ, NY, PA
      • Midwest: IN, IL, MI, OH, WI, IA, NE, KS, ND, MN, SD, MO
      • South: DE, DC, FL, GA, MD, NC, SC, VA, WV, AL, KY, MS, TN, AR, LA, OK, TX
      • West: AZ, CO, ID, NM, MO, UT, NV, WY, AL, CA, HI, OR, WA
  • Custom quotas can be set up as interlocked or non-interlocked. Not sure about the difference? Click here
  • Once your survey is live, you can check in on quotas via the details page. 
  • Need to change a quota after an action has gone live? No problem- you can edit quotas by clicking on the edit button!
    • Please note- you cannot add any additional quotas after an action has gone live! You can only modify existing quotas. 
      • Example: If you’ve put a 0% for a quota, indicating that you do not need any respondents from that quota, you cannot modify that quota in the editing process
  • When specifying percentages for quotas, percentages can only be entered in .5% increments. Any other percentages entered will be rounded to the nearest whole percentage.
    • Total response count may adjust (normally increase) as percentages are updated. This ensures the platform matches percentages as accurately as possible. 
  • When a survey is targeted to a custom quota, it can also be targeted to another previous action! Keep in mind that when targeting a custom quota and previous action that it may take longer to field.

Interested in setting up your own custom quotas? Head over to our step-by-step guide to get started!