Quotas allow you to specify and control the sample composition of an action.

Custom Quotas

With Suzy, you can create custom interlocked or non-interlocked quotas with built-in demographics, segments or previous actions*. 

1. To implement quotas, go to the Audience page for your new action and click into the Quotas button on the top left. 
2. Indicate whether you’d like to create an interlocked or non-interlocked quota by using the toggle at the top of the pop-up window. 
3. Check mark the demographics, segments or previous actions* you’d like to use for your quota, and click save.
4. In the center of the page, you can enter the percentages for your quotas. 

*To create quotas with previous actions, make sure you retarget the previous action before attempting to create your quotas.

Preset Quotas and Nat-rep

In every dashboard, we have included a series of preset quotas for national representation or nat-rep. All dashboards will have nat-rep quotas for ages 15+, 18+ and 21+, but we can also create custom preset quotas free of charge. Reach out to your CSM if you have a custom preset quota you’d like programmed into your dashboard. 

What is nat-rep? If you are looking to generalize your findings to the larger US population, it’s often useful to target a nationally representative sample by using nat-rep quotas. Having a nat-rep sample is especially important when you want to understand consumer behavior or attitudes at a national level. 

1. To implement preset or nat-rep quotas, go to the Audience page for your new action and  click into the Presets drop down, then check mark Preset Quotas.
2. A search bar will appear in the center of the page, which will pre-populate with all preset quotas available in your dashboard. 
3. Select the preset or nat-rep quota you’d like to use. 

View a comprehensive guide to using quotas.