Sample Brand Loyalty Questions
- How familiar are you with the brand [insert brand name]?
- 1 - Extremely familiar
- 2 - Very familiar
- 3 - Somewhat familiar
- 4 - Not so familiar
- 5 - Not at all familiar
- Have you purchased a [insert brand name] product within the last 6 months?
- I have purchased a [X] product within the last 6 months.
- I have not purchased a [X] product in the last 6 months but I have purchased X product prior to 6 months ago.
- No - I have never purchased a [X] product but I plan to someday.
- No - I have never purchased a [X] product and I do not plan to.
- How likely are you to recommend [brand]'s products to others during the COVID-19 crisis?
- 1 - Extremely likely
- 2 - Very likely
- 3 - Somewhat likely
- 4 - Not so likely
- 5 - Not at all likely
- Which of the following would make you purchase a different brand than [brand].
- I found a different brand with products that are more readily available to me.
- I found a different brand with better quality products.
- I found a different brand with similar quality products for a cheaper price.
- I found a different brand that is making more of an impact to fight COVID-19.
- I would not purchase a different brand than [brand].
- Other
- None of the above
- How do you expect [brand] to help you during this COVID-19 crisis?
- Free product delivery
- Free subscriptions/services
- Frequent COVID-19 updates
- Entertaining content
- Other
- None of the above
- How do you expect [brand] to help society COVID-19 crisis?
- Free product deliveries to those in need
- Production of personal care products such as hand santizers, cleaning products
- Production of products for hospitals such as face masks, cleaning products, santizer
- Donating to Food Charities
- Donating to Hospitals
- Frequent COVID-19 updates
- Other
- None of the above
