Ask clear questions and give clear instructions when writing your Video Open End question
Keep your call to action simple and clear with language that is easy to understand.
Ensure your question can be answered within a 2 minute clip. Reminder, respondents can record a video from 15 seconds to 2 minutes in length when responding to your question!
Limit call to action to no more than two different questions.
Make the ask/task sound easy.
If you need respondents to be in a specific location, tell them!
Ask questions they will enjoy answering – use an open and curious tone free from judgment or bias
