Video Opens Ends Best Practices

  • Ask clear questions and give clear instructions when writing your Video Open End question
  • Keep your call to action simple and clear with language that is easy to understand.
  • Ensure your question can be answered within a 2 minute clip. Reminder, respondents can record a video from 15 seconds to 2 minutes in length when responding to your question! 
  • Limit call to action to no more than two different questions.
  • Make the ask/task sound easy.
  • If you need respondents to be in a specific location, tell them!
  • Ask questions they will enjoy answering – use an open and curious tone free from judgment or bias